Platypi was thrilled to have the opportunity to do a full website audit on SMP Law’s old website which we had designed in 2012.
Our audit revealed that mobile traffic to the site had increased over the years and site traffic had increased as well. We also noticed that there was one blog post from 2013 that consistently performed very well. Normally the top visited pages include Home, About, Services and Contact and usually in that order. However this blog post no matter what the time frame this blog post was almost always the second or third most popular page on the site.
We discussed the findings, brainstormed ideas and determined that we would like to leverage what we learned from the audit as we move forward with a new website design.
The new website went live on September 6, 2017. The strategy going forward includes regular blogging on topics including their community involvement and offering up informative articles that are written to be understood by anybody. As well SMP Law will be working together with Platypi to assess their site statistics, discuss the results, and develop website strategies that the team at SMP Law can execute.