Platypi News

What Millennials want from a Law Firm Website

I recently read a great article by Erin Gerstenzang on  The article summarized the 4 key items that millennials, ages 18-36, are looking for from their lawyers.

These four include:

  1. Modern website presence with various ways to communicate
  2. Fixed Fees
  3. Collaboration and inclusion in the process
  4. Excellent customer service

Below you will find aspects that millennials look for in a law firm’s website.

  • Mobile friendly/responsive website design
  • Clickable phone and email addresses
  • Online forms / chat boxes
    Note: A quick response time is essential to demonstrate the law firm’s commitment to customer service
  • Online scheduling
  • Online payment option
  • Collaborative approach
  • Blog posts
  • Online reviews (i.e. Google reviews)
    Note: This are usually not directly on a law firm’s website but shouldn’t be forgotten about

The take away “Millennials want the option to communicate with your firm using a keyboard. They want to schedule appointments, pay invoices and get updates, all from the comfort of their own home.1

With millennials “becoming the largest purchasing power in today’s economy1“, a law firm with a traditional website that looks and functions like an online brochure will be in trouble.


1 Gerstenzang, Erin. “What Millennials (and Everyone Else Even If They Don’t Realize It) Want From Their Lawyerist Media, LLC,  10 Oct. 2017. Web. 23 Oct. 2017.

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