Enabling Google Analytics Benchmarking

In one of my Google Analytics 101 seminars, an attendee asked me if you can compare your statistics to others in your industry.   The answer to this question is yes and it is called Benchmarking.

In the screen shots below you will find out where to find Bencharking is located in Google Analytics, how to enable it and what you will see when it is enabled.

Click on the screen shots below to view the larger image.